> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vapify.agency/llms.txt
> Use this file to discover all available pages before exploring further.

# What is Vapify?

> The Vapify business model, who it is for, and what your clients see.

## Overview

Vapify is a white-label platform built for voice AI agencies. It lets you resell voice AI assistants under your own brand while Vapify handles client management, billing, and usage tracking behind the scenes.

## Who Vapify is for

Vapify is for agencies that want to offer voice AI services to their own clients (dental practices, law firms, real estate teams, and similar businesses) without building a platform from scratch.

## The business model

You connect a voice AI provider (Vapi or Retell), then resell assistant minutes to your clients at a markup:

* **Per-minute markup**: provider charges you \$0.15/min, you charge your client \$0.20/min, you keep the \$0.05/min difference.
* **Monthly retainer fees**: a fixed recurring fee on top of, or instead of, per-minute charges.

Both models can run at once. See [How Billing Works](/billing/how-billing-works) for the full breakdown.

## What your clients see

Clients never see Vapify or the underlying provider. They log into a dashboard branded entirely as your agency: your logo, your domain, your login page. Vapify pulls call logs and recordings through without exposing the provider account, and your agency's prompts and provider setup stay hidden. See [Client Experience](/white-label/client-experience) for the full walkthrough of what a client sees end to end.

## How the platform is organized

Vapify is structured around three layers: your **agency**, your clients' **sub accounts**, and the **voice assistants** assigned to each. See [How Vapify Works](/start-here/how-vapify-works) for the full model.

## Related Articles

* [How Vapify Works](/start-here/how-vapify-works): the Agency → Sub Account → Assistant model
* [How Billing Works](/billing/how-billing-works): provider cost, markup, and client charge in detail
* [Client Experience](/white-label/client-experience): what your clients see and never see